Consulting Giant EY Enters Marketing Landscape
Global professional services firm EY has announced the launch of a new marketing unit, marking its entry into the competitive marketing services market. The move aims to capitalize on the growing demand for marketing expertise from clients.
Competing for Marketing Dollars
With the increasing importance of marketing in business strategy, the competition for marketing dollars has intensified. EY’s new unit is poised to compete with top consulting firms and marketing agencies for a share of this lucrative market.